Freex is kind of crazy. It is a brand for all jumping enthusiasts, for athletes who are not afraid to go to extremes.The logo itself was created as a drawing with a thick marker, as a tag drawn in one stroke. It has a lot of the street art aesthetic that is literally intertwined with this brand.
Doodling, literally "doodling" is exactly the "method" that brought this design into the world. The visual world of the drawings is independent and relaxing. A design that is free.
Branding is important for Freex. Merchandising has been an essential part of the visual identity of the project from the beginning. Dozens of designs for t-shirts, sweatshirts, wristbands, various bags, bottles and other small items were created.
Client
Royal Bee Design
Sector
Entertainment
Jobs
Visual identity
Art Director
Tomas Buble
Designer
Mariia Reshetova
Collaboration
Erika Cardová, Romana Uhříčková
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