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freex

for parkour freaks

#logo

#visual identity

#packaging

The Freex project was something completely different in the beginning. A different name, visual identity, communication style, the client had a whole brand concept ready, but it had to be changed from the ground up.We designed a trampoline centre tailored to the target group - a brand influenced by street art and parkour culture. The design includes both the visual identity and branding of the centre's interiors, the trampolines themselves and various merchandising.
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logo

Freex is kind of crazy. It is a brand for all jumping enthusiasts, for athletes who are not afraid to go to extremes.The logo itself was created as a drawing with a thick marker, as a tag drawn in one stroke. It has a lot of the street art aesthetic that is literally intertwined with this brand.

Freex trampoline centre logo
Freex trampoline centre logo
Freex trampoline centre logo
Freex jumping centre wall paintingFreex trampoline centre climbing wall painting

doodling

Doodling, literally "doodling" is exactly the "method" that brought this design into the world. The visual world of the drawings is independent and relaxing. A design that is free.

Freex trampoline centre doodling
Freex trampoline centre doodling, wall painting
Freex trampoline centre doodling
Freex campain billboard design
Freex trampoline centre merchandising

branding is essential

Branding is important for Freex. Merchandising has been an essential part of the visual identity of the project from the beginning. Dozens of designs for t-shirts, sweatshirts, wristbands, various bags, bottles and other small items were created.

Freex trampoline centre hoddie merchandising
Freex trampoline centre bottle merchandising
Freex trampoline centre socks merchandising
Freex trampoline centre tshirt merchandising
Freex trampoline centre tshirts merchandising
Freex cards
Freex trampoline centre hat merchandising
Freex trampoline centre bracelet merchandising
Freex trampoline centre merchandising
Freex trampoline centre btshirt merchandising

freex

Client

Royal Bee Design

Sector

Entertainment

Jobs

Visual identity

Art Director

Tomas Buble

Designer

Mariia Reshetova

Collaboration

Erika Cardová, Romana Uhříčková

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the original asian bistro

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