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hauk

printing of the production hall

#graphic design

#architecture

The project of printing the facade of the new HAUK building in Police nad Metují is a graphic work realized on an area of 1.320 m2. The entire façade consists of 538 printed parts made of FUNDERMAX façade panels. The new production hall contrasts with the original neoclassical façade of the Vilém Pelly spinning mill building, which had to be demolished after a major fire in 2020. The historic spinning mill building (later the state-owned VEBA) was a local landmark for more than a century. Graphite studio's task was to give the vast new utilitarian façade of the production hall a human scale.
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Hauk, print of the facade of the production hall

natural landscape features

The client wished to avoid historical reminiscences and mashing up of reality in the design. The brief was to reflect the significance of the location in the graphics. In contrast to the industrial character of the building, we chose natural landscape elements characteristic of the surroundings of Police nad Metují as the basis for the design, i.e. especially the Broumov Walls CKO. Individual well-known rock formations of this rock ridge form the framework of the graphic design, supplemented by stylized trees and animals.The initial idea of the client was the application of realistic photographs. The design we proposed eventually led to a less literal interpretation of natural and landscape elements.

detail of hauk facade
Hauk, print of the facade of the production hall, detail of hauk facade
Hauk, print of the facade of the production hall, detail of hauk facade
Hauk, rock

texture of concrete

The entire graphic is composed of 214,758 diamonds arranged in a regular grid. These sharp shapes refer to HAUK's logo (which the client did not agree to change) and also to the nature of production - machining and shaping of metals and plastics, parts for the automotive industry. The graphics are underpinned by the texture of monolithic concrete.

hauk factory exterior
detail of hauk facade
Hauk, print of the facade of the production hall, factory exterior
Print of the facade of the production hall

the nature of the graphics

The contract was for graphic studio very demanding to process and produce due to the scale and nature of the graphics. The individual plates had to be printed, machined and assembled on site with complete precision, as any error would have been obvious at first glance in the regular grid. Printed graphics on a similar scale have never been applied to a building façade in the Czech Republic before.

Hauk, print of the facade of the production hall, hauk factory exterior detail
Hauk, print of the facade of the production hall
Hauk, print of the facade of the production hall

client's opinion

Cooperation with Graphite studio on the project of the ventilated facade was on a very professional level, after a personal meeting and clarification of our ideas as an investor, we received several proposals including a comprehensive solution for the entire outdoor space. The overall result matches the visuals and is very positively received by both the investor and the general public. The new look of the building is modern, fresh and unique, with the natural motif taking on an extra dimension during the night-time lighting. We can highly recommend graphite.studio for further cooperation on similar projects.

Petr Hauk

Production Director

Hauk

Client

Hauk

Sector

Automotive

Jobs

Facade design

Art Director

Tomas Buble

Designer

Klára Maršíčková, Romana Uhříčková

Collaboration

Erika Cardova

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