The group's brand is a graphic representation of the company's philosophy, expressed in the slogan "With taste, from the heart". The author of the concept and slogan is Graphite studio. The group's visual identity also includes a specific colour scheme based on coppery, metallic shades. This colour element permeates the identity of all Ventura Group companies.
The visual style of the individual Ventura Group companies has evolved autonomously over the decades, without a unified style solution. The marketing brochures of the Ventura Group companies best show the entire portfolio and the result of our work, i.e. the unification of the brands into a common visual identity.
The Pilsen restaurant Anděl is in the best sense of the word a traditional beer hall and a worthy example of Czech beer culture. A place where light foam floats over a glass of beer like a halo. The logo for Anděl is at the same time a tribute to all the bartenders and waiters, the caretakers of the golden Pilsner Twelve. Thanks to them, Smíchovský Anděl is one of the restaurants with the largest ever draught of Pilsner beer. For Anděl we designed the brand, signage and description of the restaurant, menus and marketing brochures.
The Kamera restaurant in Prague's Barrandov district, within sight of the biggest Czech film studios, is associated with the film industry and filmmakers. The brand we designed for Kamera deliberately resigns itself to the explicit representation of the camera as a device. The logo shows the restaurant as a scene framed in the camera's viewfinder, as a place of stories lived at the table.For Restaurant Kamera, we designed the brand, developed the menus, created the billboards and more...
Client
Ventura group
Sector
Gastronomy
Jobs
Visual identity
Art Director
Tomas Buble
Designer
Tomas Buble
Collaboration
Gabriela Pešková, Johana Tomková, Jano Zajíc
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