At graphite.studio we believe that a well-designed logo makes communication easier. That's why we always try to give the logo a character that comes directly from the essence of the brand, from the content of the brand. And the essence of the uni-max brand is the sale of tools and machines for metal and woodworking - milling machines, grinders, drills... That's how the logo for uni-max was created, as a workpiece, as a milled piece of material, as a stylized letter x made in a locksmith's workshop. The technical character of the original typeface of the logotype further underlines the essence of the brand. As does the intense orange colour, deliberately shifted more towards red.
The shape of the logo reflects the character of the entire brand. Text frames, headline typesetting, labels, buttons - all of them reflect the essence of the brand. From the banner to the product catalogue. Lots of little things that together create a unique identity.
Easy user orientation is the key to a successful website. The design for uni-max relies on clarity and sophisticated UX solutions.
For uni-max we created a communication campaign focused on new customer acquisition. The online communication was based on micro-spots on YouTube."Chop it up!","Toss it!" or"Hit it!" - spots with a strong call to action supported in the execution by a distinctive audio component ideally use the limited footage of five seconds. Established sayings helped us create an associative ad that connects to the user's emotions in a miniature space with a low budget. The campaign"Get in on it!" connects the uni-max brand with the will to work. We also adapted the campaign for print. After a successful launch in the Czech Republic, the client decided to adapt and run spots in Poland and Hungary as well.
Client
uni-max
Sector
e-commerce
Jobs
Visual identity
Art Director
Tomas Buble
Designer
Matěj Kočka, Tomáš Buble
UI Design
Romana Uhříčková
Collaboration
Gabriela Pešková, Jano Zajíc
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