The brand's straightforward design, which does not deny the inspiration of Asian minimalism, is reflected in dozens of details from the logo and symbol to interior elements, menuboards, icons and signage, packaging designs and marketing of the bistro. The shape of the pan and the linear vector graphics form the perfect foundation for a clear brand.
Online orders are as important to Wokin as direct sales in restaurants. The design of the ordering system in the brand logic leads the user directly to the destination. Setting up an order is a matter of a few clicks on the phone (of course it also works on the desktop). Optimized for speed!
The people around Wokin have managed to create something extraordinary - to build a successful gastro concept, to succeed in an industry where one company in four survives. Attention to detail is essential - that's why the noodles at Wokin are prepared exclusively by chefs from Thailand, the interior is strictly minimalist and the visual identity is clearly legible yet fundamentally different from competing fast food concepts. It's thoughtful, functional and successful.
Client
Wokin
Sector
Gastronomy
Jobs
Visual identity
Art Director
Tomas Buble
Designer
Tomáš Buble, Jan Buble, Klára Maršíčková
UI Design
Romana Uhříčková
Collaboration
Gabriela Pešková, Jano Zajíc
Architect
SOA Architects
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