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wokin

the original asian bistro

#logo

#visual identity

#packaging

A network of original eateries inspired by the Asian marketplace. A taste of Asia in a pan, dozens of ingredients, hundreds of combinations, hundreds of flavours. We've been with the Wokin project since the beginning. We designed the name, our graphic design studio created the complete visual identity, contributed to the interior design, designed the website and food delivery app.
more about the Wokin...
Wokin, light and wooden wall
Wokin neon logo
Wokin restaurant interior
Asia food pictogram

complete brand

The brand's straightforward design, which does not deny the inspiration of Asian minimalism, is reflected in dozens of details from the logo and symbol to interior elements, menuboards, icons and signage, packaging designs and marketing of the bistro. The shape of the pan and the linear vector graphics form the perfect foundation for a clear brand.

Blue bar chair
Wokin noodle menu
Asian toilet pictograms
Wokin restaurant interior
Wokin restaurant exterior
Food pictogramsNoodle bistro logo
T shirt Wokin with a pig
Tshirt Wokin with funny text
Man in tshirt with Wokin logo
Branded Wokin bottle of waterBox with Wokin noodles
Men with a white branded bag
Cuttlefish pictogram
Blue neon interior
Black and white tiles
Wokin restaurant exterior with neon sign
Wokin plastic drink cup
Mobile with asian food pictogram

digital restaurants

Online orders are as important to Wokin as direct sales in restaurants. The design of the ordering system in the brand logic leads the user directly to the destination. Setting up an order is a matter of a few clicks on the phone (of course it also works on the desktop). Optimized for speed!

functional design

The people around Wokin have managed to create something extraordinary - to build a successful gastro concept, to succeed in an industry where one company in four survives. Attention to detail is essential - that's why the noodles at Wokin are prepared exclusively by chefs from Thailand, the interior is strictly minimalist and the visual identity is clearly legible yet fundamentally different from competing fast food concepts. It's thoughtful, functional and successful.

Wokin restaurant interior

wokin
restaurants

ClientWokin
Sector Hospitality
DisciplineBrand identity
Art directorTomas Buble
DesignerTomáš Buble, Jan Buble, Klára Maršíčková
UI DesignRomana Uhříčková
CoworkersGabriela Pešková, Jano Zajíc
ArchitectADA Architects
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Wokin restaurant

Client

Wokin

Sector

Gastronomy

Jobs

Visual identity

Art Director

Tomas Buble

Designer

Tomáš Buble, Jan Buble, Klára Maršíčková

UI Design

Romana Uhříčková

Collaboration

Gabriela Pešková, Jano Zajíc

Architect

SOA Architects

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