It's simply three dots that make up the Business Power logo. BP's initials, expressed in the simplest way, with three circles, are also a metaphor for communication. Connection and proximity. This concept provides a lot of scope for working with animations and for composing grids. It gives the logo a kinetic dynamic.

The branding shows the power of the minimalist design and colour concept. The straightforward visual identity communicates simply and clearly. It has power.