In the tender, GasNet requested a modern, contemporary logo with an environmental accent, which avoids the usual clichés typical of gas company logos. Our goal was to find a visual acronym that both captures the essence of GasNet's business and puts it in a broader context. To find or create a story for a new brand that is just establishing itself in the market.

GasNet manages thousands of kilometres of pipelines. It is the largest distribution network, delivering gas to homes, businesses and communities across most of the country. The essence of GasNet is interconnection. That's the story our brand design wants to tell, a story about connecting people to the land from which the fuel is drawn, a story about connecting people to each other, a story about dispatchers, technicians, emergency responders and the hundreds of thousands of people who rely on them every day.

The strictly geometric logo, which connects the letters g and n in a single stroke, is an association of the basic element of the gas infrastructure - the gas pipeline. The intersection of the imaginary pipeline is highlighted by a gradient - this element adds spatial depth and is a feature that connects the entire visual identity. The distinctive green colour adds an environmental accent and makes the brand stand out within the industry.

The distinctive coloured area is the frame for the brand application. The bright shade of green forms the basis for a distinctive brand and positive visual communication. In this distinctive colour space, the logo itself can be applied in smaller sizes, while keeping the brand easily identifiable. Use on workwear is an example of the brand's application possibilities. The aim of of the graphic studio was to create a collection of garments clearly different from the traditional "overalls" that would make it easier for people inside and outside GasNet to identify with the brand.

GasNet 's offices are essentially utilitarian spaces with a predominantly grey colour scheme. The distinctive branding we designed for the site uses large format glass surfaces for deliberately oversized signage. Large numerals, logos and other graphics bring the necessary colour and make the brand unmissable throughout the space.

A good brand is not just a visual representation of a brand, it is an inseparable part of it. The logo design and the whole concept of visual identity by graphite.studio has become part of the corporate culture of GasNet, part of the everyday life of people who have adopted the brand as their own. We appreciate their appreciation above all.