At the time of the onset of the first wave of the pandemic, we started working on a name proposal. Very soon, the simple "naan" won out; the popular bread roll is typical of Indian streetfood, and when paired with the domain name "guru", it's simply perfect. Thus naan.guru.
We wanted to free the design from the typical Indian ornamentalism. We were looking for a purely contemporary concept, an identity based on Western visual tradition, on modern typography, but with a clear, at first glance noticeable and understandable "Indian" accent. A logo as sharp as a vindaloo, like Helvetica served with a spicy curry.
Client
naan
Sector
Gastronomy
Jobs
Visual identity
Art Director
Tomas Buble
Designer
Klára Maršíčková
Webdesign
Tomas Buble
Collaboration
Erika Cardova, Mariia Reshetova, Mona Bublova
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