The original name of the F1 petrol station network (later Free1) was to be replaced by a non-colonial, legally sound designation. However, the client insisted on maintaining a certain degree of continuity. We proposed the name one1, a straightforward solution whose design is based on road markings, dividing lines and stripes.

This brand wants to be understandable first and foremost. It wants people to like it. To make them like one1 petrol stations.

One1 is always first. First on your journey..., first on our minds... The marketing concept was designed with simplicity of application in mind and to maintain a consistent, clear line of communication over many years. This allows marketing to easily respond to the changes the fuel world has been going through recently. When all cars are electric, one1 will be there.

‍We're the firstto change...

The minimalist brand one1 tries to break away from the established conventions common to petrol station signage. It juxtaposes a sober and utilitarian approach against a complicated colour scheme with gradients and stripes. The bright red colour screams enough on its own. The design also included solutions for premium fuel signage, motion design for pump displays and overall branding of the service station space.

Café1 is the brand of the one1 network of petrol station restaurants. café1's fast food design is aimed at a wide audience, is positive, clear and uncomplicated in a good sense. It brings natural materials, a clear wayfinding system and positive energy to the utilitarian areas of the service station.

The geometric typography of the logotype is based on a circle. The logo also has a reduced form of c1, which functions as a symbol. The mark was in graphic studio was designed in the graphic design studio with merchandising in mind. Distinctive and easy-to-apply branding of clothing and packaging is the domain of this solution.

The application of branding in the interior of restaurants is reflected in the product labelling, the wayfinding system, the food menu and the branding of staff clothing. In the material design, the texture of natural wood is important, both for the furniture design and branding.

Brand design is fundamental to one1' s customer focus. In an effort to provide better service, more refreshments, better assortment, cheaper shopping... It is the level of service that one1 competes with multinational petrol station chains. Design by graphite.studio has its share in making one1 successful.