The reduction of colour created space for the design of additional elements that will add the necessary colour and character to the visual identity. The visual style was redefined by means of colourful paterns - structures composed of amorphous shapes that are associations of views into the micro world of laboratory samples, biological materials, cells or molecules.

The new typography and the set of icons reduced to the simplest, most generic shapes possible also function as a brand identifier, as an integral part of the identity.

The set of icons that reduce the P-LAB assortment and processes to the simplest, most generic shapes possible also serves as a brand identifier, as an integral part of the identity. That this concept works well can be seen, for example, in the design of the trade fair stand.

P-LAB celebrated 30 years on the market in the Czech Republic. The company, which is now run by the second generation of the founding family, is undergoing a permanent evolution, the visual component of which has been the design by graphite.studio in recent years. We are gradually changing the visual style of P-LAB in the online and offline world and helping to develop the business of the best company in the industry in the Czech Republic.