The visual style respects the character of the Royal Bee brand. It is based on the distinctive typography of the TRIM typeface from the Swedish Letters From Sweden. The machinic character of the typeface forms a visible contrast to the typical RBD design, based on antique art and craft.

Royal Bee studio is part antiques dealer and part designer. The concept of the website combines both, i.e. an e-shop and a gallery at the same time. The animated elements have mainly an entertaining function, their aim is to make the site attractive.