Online security is a rather abstract concept and a new product in this area has a hard time. Explain over and over again that it's not a new firewall, antivirus or VPN...
Nice, bold, colourful merch helps to make a brand memorable at conferences or hackathons. It makes the Shieldoo brand positive and friendly.
Online business is mostly anonymous, dehumanized. That's why we convinced the client to show that there are specific people behind the app, behind the development. We produced a video that simply, without words, introduces the key people in development and management.
The web graphics are based on transparent 3D objects. We present key product features and show the people behind the products. At Shieldoo, HR and business are inextricably linked and this is also evident on the website, which is both the main information portal and sales gateway to Shieldoo products.
We have prepared a simple campaign to launch the sales of the main Shieldoo product. We designed the slogan and communication concept: 'Safe network sphere' - is exactly what Shieldoo is!
It wouldn't work without a mascot. The Shieldoo robotic orb can communicate in a fun way without sound thanks to its "face" which is made up of a matrix display. The shape of the mascot is based directly on the shape of the brand. The character is designed to facilitate communication in video tutorials and marketing.
Client
Shieldoo
Sector
IT
Jobs
Visual identity
Art Director
Tomas Buble
Designer
Klára Maršíčková
Collaboration
Martina Podoláčková, Michal Amrich
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